Japanese electronics and appliance manufacturer Panasonic has announced it will no longer sponsor the Olympic Games after the 2024 Paris Olympics, according to a report from Reuters.
The company explained that this decision is part of a continual reassessment of its sponsorship relationships, made after c♛onsultations with the International Olympic Committee (IOC).
Notably, Panasonic has been an Olympic sponsor since 1987. Alongside Panasonic, Jap🅘anese automotive company Toyota Motor Corporation will also withdraw as a sponsor. Currently, there are 13 leading sponsors for the Games. After the exits of Panasonic and Toyota Motor, Bridgestone, a tire manufacturer, will remain as the last Japanese representative among the Olympic sponsors.
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